The Platform Tax Lands on the Team That Built It

The moment you harvest a platform out of an app, the app stops being something you can change quietly. That standing cost lands hardest on the team that built it, and most extraction plans never budget for it.

June 19, 2026 · 3 min · Joe Capozzoli

Two Consumers Don't Make a Platform

I argued the way to find a platform’s real boundary was to watch the second team that wanted in. The catch I keep running into: two consumers tell you what they have in common, and that’s not the same thing as what the platform is.

June 11, 2026 · 4 min · Joe Capozzoli

Your App Is Wearing a Platform's Clothes

You built an app. It worked. Then a second team showed up and couldn’t use it without inheriting every opinion you baked in. Congratulations, there’s a platform hiding inside your application.

April 2, 2026 · 4 min · Joe Capozzoli